A brand identity designed for Wired Mountain Electrical Services designed to communicate the company’s expertise in providing sustainable electrical repairs, retrofits, and maintenance.
Designed in collaboration with Nicholas Oerter
Wired Mountain is a new electrician service that provides electrical repairs, retrofits, and maintenance in and around Watauga County. Catering towards Homeowners, property managers, and small business owners in need of electrical services, Wired Mountain puts sustainability and customer satisfaction first.
The name Wired Mountain was chosen to be recognizable and memorable. Ease of pronunciation was also an important concern behind name selection. The new logo design uses a soft script that is approachable and friendly. The incorporation of an two prong plug illustration provides a clear indicator of the kind of services that Wired Mountain provides. A secondary logo mark was also developed to resemble a traditional stamp or seal of approval as a nod to the quality of Wired Mountain’s services.
Colors were chosen to reflect the natural environment including the green forest mountains, orange sunset skies, soft morning fog, and brown dirt found in Appalachia. In addition to the logo a pattern was developed inspired by the mountains, featuring lightning bolt which represents electrical services with sustainability in mind.
